{"id":4451,"date":"2025-09-04T11:01:47","date_gmt":"2025-09-04T11:01:47","guid":{"rendered":"https:\/\/srmuniversity.ac.in\/blog\/?p=4451"},"modified":"2026-03-06T09:15:55","modified_gmt":"2026-03-06T09:15:55","slug":"after-bba-which-course-is-best","status":"publish","type":"post","link":"https:\/\/srmuniversity.ac.in\/blog\/after-bba-which-course-is-best\/","title":{"rendered":"Ola vs Uber: Competition and Growth in the Indian Ride-Hailing Market"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/srmuniversity.ac.in\/blog\/after-bba-which-course-is-best\/#Introduction\" >Introduction\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/srmuniversity.ac.in\/blog\/after-bba-which-course-is-best\/#The_Rise_of_Ola_in_India\" >The Rise of Ola in India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/srmuniversity.ac.in\/blog\/after-bba-which-course-is-best\/#Ubers_Entry_into_India\" >Uber\u2019s Entry into India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/srmuniversity.ac.in\/blog\/after-bba-which-course-is-best\/#Comparing_Ola_and_Uber\" >Comparing Ola and Uber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/srmuniversity.ac.in\/blog\/after-bba-which-course-is-best\/#Lessons_for_BBA_Students\" >Lessons for BBA Students<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/srmuniversity.ac.in\/blog\/after-bba-which-course-is-best\/#After_BBA_Job_Opportunities\" >After BBA Job Opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/srmuniversity.ac.in\/blog\/after-bba-which-course-is-best\/#SRM_University_Delhi-NCR_Sonepat_Bridging_the_Gap\" >SRM University Delhi-NCR, Sonepat: Bridging the Gap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/srmuniversity.ac.in\/blog\/after-bba-which-course-is-best\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/srmuniversity.ac.in\/blog\/after-bba-which-course-is-best\/#Q1_After_BBA_which_course_is_best_for_students_interested_in_business_strategy\" >Q1. After BBA, which course is best for students interested in business strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/srmuniversity.ac.in\/blog\/after-bba-which-course-is-best\/#Q2_After_BBA_which_course_is_best_in_India_for_high-paying_jobs\" >Q2. After BBA, which course is best in India for high-paying jobs?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/srmuniversity.ac.in\/blog\/after-bba-which-course-is-best\/#Q3_After_BBA_which_course_is_best_other_than_MBA_for_career_growth\" >Q3. After BBA, which course is best other than MBA for career growth?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/srmuniversity.ac.in\/blog\/after-bba-which-course-is-best\/#Q4_What_are_the_best_After_BBA_Job_Opportunities_in_companies_like_Ola_and_Uber\" >Q4. What are the best After BBA Job Opportunities in companies like Ola and Uber?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><b>Introduction\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The ride booking market in India has become one of the fastest-growing businesses in the world. According to Statista, the industry is expected to cross USD 15 billion by 2030. The main players in this story are Ola and Uber. For BBA students, their competition is more than a story about cab rides. It is nothing but a live case study on strategy, innovation, and survival.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">At the same time, this case even connects to a common student query: <\/span><b>after BBA, which course is best<\/b><span style=\"font-weight: 400;\"> for building a successful career? Let us explore the rivalry and the lessons that come with it.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Rise_of_Ola_in_India\"><\/span><b>The Rise of Ola in India<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ola started in 2010 in Bengaluru as a small startup. By 2015, it had expanded to more than 100 cities. Today, it has more than<\/span><a href=\"https:\/\/www.business-standard.com\/companies\/news\/bhavish-aggarwal-led-ola-rolls-out-nationwide-zero-commission-model-125061701242_1.html\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">1.5 million drivers<\/span><\/a><span style=\"font-weight: 400;\"> on the platform and helps millions of riders every single day.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The biggest strength of Ola was understanding the Indian customers. People wanted cash payments, affordable rides, and local transport like auto-rickshaws. Ola added all of these features quickly. It even launched Ola Electric to tap into the future of sustainable travel.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For a student thinking<\/span><b> after BBA which course is best in India<\/b><span style=\"font-weight: 400;\">, Ola\u2019s story shows the power of localisation and innovation. Graduates can opt for similar paths if they proceed with specialisations in entrepreneurship, operations and digital business.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Ubers_Entry_into_India\"><\/span><b>Uber\u2019s Entry into India<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Uber entered India in 2013. Globally, it was already a leader. In India, it wished to bring premium quality and advanced technology. By 2019, Uber had more than<\/span><a href=\"https:\/\/travel.economictimes.indiatimes.com\/news\/technology\/uber-celebrates-10-years-in-india-over-3-billion-trips-taken-since-2013\/103181797\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">400000 drivers<\/span><\/a><span style=\"font-weight: 400;\"> in India and operated in numerous cities.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The early focus of Uber was on credit card payments and high-end services. This did not match the Indian customers. Slowly, Uber adapted and made the changes in its strategies. It came up with cash payments, Uber Auto and Uber Go to get more customers. Today, Uber has become the market leader with nearly a <\/span><a href=\"https:\/\/www.outlookbusiness.com\/start-up\/news\/rapido-replaces-ola-as-ubers-main-competition-in-indias-ride-hailing-market\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">50% share<\/span><\/a><span style=\"font-weight: 400;\">. Ola is second with about 30%. On the other hand, Rapido has emerged to be a major competitor with 20% of the ride-booking market.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For students who pursue a career <\/span><b>after BBA, which course is best, other than MBA<\/b><span style=\"font-weight: 400;\">, the journey of Uber shows how following the markets can be beneficial. Courses in international business, consumer behaviour, and digital marketing can prepare students for such global challenges in their future lives.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Comparing_Ola_and_Uber\"><\/span><b>Comparing Ola and Uber<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The competition between Ola and Uber is fierce. But they followed different strategies:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ola focused on middle-class affordability. Uber targeted professionals at first and then later shifted to mass users.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uber depended heavily on the app and AI-based systems. Ola mixed tech with practical features like offline booking via SMS.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ola built loyalty with driver incentives. Uber struggled in this area before it changed their policies.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ola is considered to be \u201cIndian and local\u201d. On the other hand, Uber is seen as \u201cglobal and premium\u201d.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This comparison gives business students information about marketing, positioning and strategic growth.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Lessons_for_BBA_Students\"><\/span><b>Lessons for BBA Students<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">From the case study of Ola and Uber, students can learn about the following elements:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Localisation is key in emerging markets<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer trust builds long-term success<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Branding can create emotional connections<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology improves efficiency, but it should be balanced with affordability.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Many students ask: <\/span><b>after BBA, which course is best for a high salary<\/b><span style=\"font-weight: 400;\">? The answer depends on your personal goals. Finance, data analytics, and global business are some of the high-paying fields in India.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As per Payscale, BBA graduates with specialisations in finance can earn INR 6-8 LPA on average. Those in digital marketing and analytics can even go higher. This shows how the <\/span><b>right course choice after BBA<\/b><span style=\"font-weight: 400;\"> can shape a career.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"After_BBA_Job_Opportunities\"><\/span><b>After BBA Job Opportunities<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The ride service industry has created thousands of management jobs. Ola and Uber hire graduates in operations, customer engagement, marketing and data analytics.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When students search for BBA job opportunities, they should look beyond the traditional jobs. Today, roles in startups, e-commerce, fintech, and transport technology are growing. For example, the Indian startup sector added more than 80000 new jobs in 2023, which are suitable for BBA graduates.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This proves that real-world industries like Ola and Uber are excellent places for students to apply their learning.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"SRM_University_Delhi-NCR_Sonepat_Bridging_the_Gap\"><\/span><b>SRM University Delhi-NCR, Sonepat: Bridging the Gap<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Students need the right academic environment to understand these lessons deeply. Among the top institutions, <a href=\"https:\/\/admissions.srmuniversity.ac.in\/\"><strong>SRM University Delhi-NCR, Sonepat<\/strong><\/a>, stands out for BBA aspirants. The university connects classroom theories with real-world case studies like Ola vs Uber, to make sure that students see how strategies are used in real life.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">At <a href=\"https:\/\/srmuniversity.ac.in\/postgraduate-programmes\"><strong>SRM University Delhi-NCR, Sonepat<\/strong><\/a>, the question of \u201c<\/span><b>after BBA, which course is best?\u201d<\/b><span style=\"font-weight: 400;\"> is answered with detailed counselling sessions, exposure to industry experts, and advanced options. If you are a student who wishes to opt for an MBA, consider exploring alternatives like data analytics and focusing on international business. This is where the university guides you so that you can make the right choice.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">By connecting strong academics and practical exposure, <a href=\"https:\/\/srmuniversity.ac.in\/postgraduate-programmes\"><strong>SRM University Delhi-NCR, Sonepat<\/strong><\/a>, prepares graduates to analyse business battles and create individual success stories.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><b>FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Q1_After_BBA_which_course_is_best_for_students_interested_in_business_strategy\"><\/span><b>Q1. After BBA, which course is best for students interested in business strategy?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">International business, digital marketing, and business analytics are some of the top options available for students when they think about <\/span><b>after BBA which course is best<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Q2_After_BBA_which_course_is_best_in_India_for_high-paying_jobs\"><\/span><b>Q2. After BBA, which course is best in India for high-paying jobs?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Finance, data analytics, and global business are some of the most rewarding fields in India.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Q3_After_BBA_which_course_is_best_other_than_MBA_for_career_growth\"><\/span><b>Q3. After BBA, which course is best other than MBA for career growth?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Options come up in the form of CFA, PGDM in business analytics, and specialised diplomas in HR and supply chain.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Q4_What_are_the_best_After_BBA_Job_Opportunities_in_companies_like_Ola_and_Uber\"><\/span><b>Q4. What are the best After BBA Job Opportunities in companies like Ola and Uber?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Some in-demand roles are marked below:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Operations<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer management<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sustainability<\/span><\/li>\n<li style=\"font-weight: 400; text-align: justify;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital marketing<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Introduction\u00a0 The ride booking market in India<span class=\"excerpt-more\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":4452,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[14],"tags":[100,101,99],"class_list":["post-4451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generic","tag-after-bba-which-course-is-best-for-high-salary","tag-after-bba-which-course-is-best-other-than-mba","tag-right-course-choice-after-bba"],"_links":{"self":[{"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/posts\/4451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/comments?post=4451"}],"version-history":[{"count":1,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/posts\/4451\/revisions"}],"predecessor-version":[{"id":4812,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/posts\/4451\/revisions\/4812"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/media\/4452"}],"wp:attachment":[{"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/media?parent=4451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/categories?post=4451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/tags?post=4451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}