{"id":4511,"date":"2025-10-05T07:19:04","date_gmt":"2025-10-05T07:19:04","guid":{"rendered":"https:\/\/srmuniversity.ac.in\/blog\/?p=4511"},"modified":"2026-03-06T09:15:10","modified_gmt":"2026-03-06T09:15:10","slug":"best-ba-psychology-colleges-in-india","status":"publish","type":"post","link":"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/","title":{"rendered":"The Science of Consumer Behaviour: Why We Buy What We Don\u2019t Need"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#Introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#Understanding_Consumer_Behaviour_and_Its_Psychological_Roots\" >Understanding Consumer Behaviour and Its Psychological Roots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#The_Role_of_Emotions_in_Buying_Decisions\" >The Role of Emotions in Buying Decisions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#Social_Influence_and_the_Need_to_Belong\" >Social Influence and the Need to Belong<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#The_Impact_of_Marketing_and_Advertising\" >The Impact of Marketing and Advertising<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#Why_We_Often_Regret_Impulse_Buying\" >Why We Often Regret Impulse Buying<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#Why_SRM_University_Delhi_NCR_Sonepat_is_a_Leading_Choice_for_Psychology\" >Why SRM University Delhi NCR, Sonepat is a Leading Choice for Psychology<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#A_Curriculum_That_Connects_Psychology_with_Daily_Life\" >A Curriculum That Connects Psychology with Daily Life<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#Real-World_Exposure_and_Practical_Learning_at_SRM\" >Real-World Exposure and Practical Learning at SRM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#Why_SRM_Stands_Among_the_Best_BA_Psychology_Colleges_in_India\" >Why SRM Stands Among the Best BA Psychology Colleges in India<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#FAQs\" >FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#Why_do_people_buy_things_they_dont_need\" >Why do people buy things they don\u2019t need?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#What_is_consumer_Behaviour_in_psychology\" >What is consumer Behaviour in psychology?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#How_does_social_media_affect_buying_Behaviour\" >How does social media affect buying Behaviour?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-ba-psychology-colleges-in-india\/#Why_choose_SRM_University_Delhi_NCR_Sonepat_for_BA_Psychology\" >Why choose SRM University Delhi NCR, Sonepat for BA Psychology?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><b>Introduction<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We are part of a world that is full of choices. Shops, malls and online platforms constantly trigger us with things we do not really need. For example, picture yourself logging into an e-commerce app to buy groceries, but ending up buying a new pair of sneakers just because they were trending and on a limited-time discount.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Research by the American Psychological Association shows that nearly <\/span><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S096969891300115X\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> of purchases are impulsive. In India, a Statista survey (2023) revealed that more than <\/span><a href=\"https:\/\/jmsr-online.com\/article\/understanding-the-psychology-of-impulse-buying-in-e-commerce-a-behavioral-review-314\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> of online shoppers admitted that they bought items that they did not plan for.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Why does this happen? The answer lies in psychology. For students in the <\/span><a href=\"https:\/\/admissions.srmuniversity.ac.in\/\"><b>best BA psychology colleges in India<\/b><\/a><span style=\"font-weight: 400;\">, consumer behaviour is one of the most exciting areas to study. It explains how emotions, society and marketing shape the way we buy products.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Understanding_Consumer_Behaviour_and_Its_Psychological_Roots\"><\/span><b>Understanding Consumer Behaviour and Its Psychological Roots<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Consumer behaviour is about studying why people select, buy and use products. It is not just about need. It is also about desire, habit and identity. Studies show that more than <\/span><a href=\"https:\/\/www.greenbook.org\/insights\/research-methodologies\/the-power-of-emotional-needs-in-consumer-purchases-insights-from-two-studies\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers make decisions based on their emotions rather than logic.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For those who are interested in the <\/span><a href=\"https:\/\/srmuniversity.ac.in\/department\/department-of-humanities-and-social-sciences\"><b>best BA psychology colleges in India<\/b><\/a><span style=\"font-weight: 400;\">, this shows how psychology meets business. It shows how human minds respond to advertising, peer pressure and social trends.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Role_of_Emotions_in_Buying_Decisions\"><\/span><b>The Role of Emotions in Buying Decisions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Emotions play a big role in shopping. Happiness, stress, and even boredom can push people ot spend. A survey by Psychology Today found that<\/span><a href=\"https:\/\/www.experian.com\/blogs\/news\/about\/retail-therapy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> 62%<\/span><\/a><span style=\"font-weight: 400;\"> of people shop to improve their mood. That is why brands often link their products to feelings of joy, success and belonging.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Students in the <\/span><a href=\"https:\/\/srmuniversity.ac.in\/department\/department-of-humanities-and-social-sciences\"><b>best BA psychology colleges in India<\/b><\/a><span style=\"font-weight: 400;\"> learn about how emotions trigger quick decisions. They even see how companies use colour, music and imagery to influence the buyers.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Social_Influence_and_the_Need_to_Belong\"><\/span><b>Social Influence and the Need to Belong<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">People buy things to fit in. In India, young buyers often follow trends that are set by celebrities and influencers. As per the Deloitte consumer survey, over <\/span><a href=\"https:\/\/www.deloitte.com\/us\/en\/insights\/industry\/technology\/digital-media-trends-consumption-habits-survey\/2025.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">63%<\/span><\/a><span style=\"font-weight: 400;\"> of Gen Z consumers said that social media strongly influenced their purchases.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">For students in the <\/span><b><a href=\"https:\/\/srmuniversity.ac.in\/department\/department-of-humanities-and-social-sciences\">best BA psychology colleges in India<\/a>,<\/b><span style=\"font-weight: 400;\"> this is a perfect case of social psychology in action. It shows how belonging and identity shape what we select, even if we do not really need it.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_Impact_of_Marketing_and_Advertising\"><\/span><b>The Impact of Marketing and Advertising<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Advertisements are designed to trigger desires. Research shows that advertising can increase consumer spending by nearly <\/span><a href=\"https:\/\/bizplanr.ai\/blog\/advertising-industry-statistics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10%<\/span><\/a><span style=\"font-weight: 400;\">. Online ads, discounts, and limited-time offers create the demand. This makes people act fast, often without any form of thinking.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In the<\/span><a href=\"https:\/\/srmuniversity.ac.in\/department\/department-of-humanities-and-social-sciences\"><b> best BA psychology colleges in India<\/b><\/a><span style=\"font-weight: 400;\">, students study these strategies closely. They learn about how psychology helps brands to influence decisions, and how consumers can become aware of the tactics.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_We_Often_Regret_Impulse_Buying\"><\/span><b>Why We Often Regret Impulse Buying<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Impulse buying feels exciting at first, but regret is also available. A report by CNBC showed that <\/span><a href=\"https:\/\/www.cnbc.com\/2022\/08\/20\/why-impulse-purchases-on-social-media-are-hard-to-resist.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">64%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers regret at least one online purchase. This happens because the purchase was based on emotion but not real need.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Students at the <\/span><a href=\"https:\/\/srmuniversity.ac.in\/department\/department-of-humanities-and-social-sciences\"><strong>best BA psychology colleges in India<\/strong><\/a><span style=\"font-weight: 400;\"> see this as a classic example of cognitive dissonance &#8211; when what we do does not match what we value. It is a lesson in how the mind balances desire and rationality.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_SRM_University_Delhi_NCR_Sonepat_is_a_Leading_Choice_for_Psychology\"><\/span><b>Why SRM University Delhi NCR, Sonepat is a Leading Choice for Psychology<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Among the <\/span><a href=\"https:\/\/srmuniversity.ac.in\/contact-us\"><b>best BA psychology colleges in India<\/b><\/a><span style=\"font-weight: 400;\">, <strong>SRM University Delhi NCR, Sonepat,<\/strong> provides students with a programme that combines theory with real-world relevance. It does not focus on traditional psychology. It even explores modern applications like consumer psychology, digital behaviour, and workplace motivation.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"A_Curriculum_That_Connects_Psychology_with_Daily_Life\"><\/span><b>A Curriculum That Connects Psychology with Daily Life<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">At <strong>SRM University Delhi NCR, Sonepat<\/strong>, students learn about human behaviour with courses in cognitive psychology, social psychology and behavioural science. But they even connect it to real-world issues, like why consumers overspend or why digital platforms drive habits. This makes the learning experience practical and modern when compared to many other <\/span><b><a href=\"https:\/\/srmuniversity.ac.in\/contact-us\">best BA psychology colleges in India<\/a>.\u00a0<\/b><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Real-World_Exposure_and_Practical_Learning_at_SRM\"><\/span><b>Real-World Exposure and Practical Learning at SRM<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\"><strong>SRM University Delhi NCR, Sonepat<\/strong>, focuses on hands-on learning. Students take part in research projects, workshops, and internships. They analyse how psychology applies to consumer trends, workplace behaviour and social influence. This exposure helps them to see beyond the textbooks and prepare for real careers.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_SRM_Stands_Among_the_Best_BA_Psychology_Colleges_in_India\"><\/span><b>Why SRM Stands Among the Best BA Psychology Colleges in India<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What makes <strong>SRM University Delhi NCR, Sonepat<\/strong> special is the vision for the future. Students are prepared for different careers like counselling, business, research and media. By combining psychology with modern trends like consumer behaviour, <strong>SRM University Delhi NCR, Sonepat,<\/strong> makes sure that students are ready for global challenges. That is why it is considered to be the <\/span><a href=\"https:\/\/srmuniversity.ac.in\/contact-us\"><b>best BA psychology colleges in India<\/b><\/a><span style=\"font-weight: 400;\">, where young minds get attracted so that they can understand the sentiments and emotions of the people.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><b>FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_do_people_buy_things_they_dont_need\"><\/span><b>Why do people buy things they don\u2019t need?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">People buy things they do not need because of emotions, social pressure, and advertising. These elements majorly impact the decisions.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_is_consumer_Behaviour_in_psychology\"><\/span><b>What is consumer Behaviour in psychology?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It is the study of how people decide what to buy as per their needs, emotions and social factors.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How_does_social_media_affect_buying_Behaviour\"><\/span><b>How does social media affect buying Behaviour?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">More than 70% of Gen Z buyers say that social media influences their choices, which results in impulsive purchases.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_choose_SRM_University_Delhi_NCR_Sonepat_for_BA_Psychology\"><\/span><b>Why choose SRM University Delhi NCR, Sonepat for BA Psychology?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">SRM University Delhi NCR, Sonepat, is selected as it is one of the <\/span>best BA psychology colleges in India<span style=\"font-weight: 400;\"> to offer a programme that mixes theory with practical exposure. Students are prepared for careers in different fields.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction We are part of a world<span class=\"excerpt-more\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":4504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[32],"tags":[],"class_list":["post-4511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-science-humanities"],"_links":{"self":[{"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/posts\/4511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/comments?post=4511"}],"version-history":[{"count":0,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/posts\/4511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/media\/4504"}],"wp:attachment":[{"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/media?parent=4511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/categories?post=4511"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/tags?post=4511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}