{"id":5348,"date":"2026-08-11T10:25:21","date_gmt":"2026-08-11T10:25:21","guid":{"rendered":"https:\/\/srmuniversity.ac.in\/blog\/?p=5348"},"modified":"2026-08-11T10:25:21","modified_gmt":"2026-08-11T10:25:21","slug":"best-college-for-management-in-india","status":"publish","type":"post","link":"https:\/\/srmuniversity.ac.in\/blog\/best-college-for-management-in-india\/","title":{"rendered":"What India&#8217;s UPI Wars Can Teach You About Choosing a Management Program"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-college-for-management-in-india\/#Four_apps_one_rail_zero_patience_for_each_other\" >Four apps, one rail, zero patience for each other<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-college-for-management-in-india\/#Why_SRM_University_students_should_care_about_this_specific_case\" >Why SRM University students should care about this specific case<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-college-for-management-in-india\/#A_quick_history\" >A quick history<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-college-for-management-in-india\/#Four_companies_four_different_bets\" >Four companies, four different bets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-college-for-management-in-india\/#Where_the_actual_money_comes_from\" >Where the actual money comes from<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-college-for-management-in-india\/#Merchants_are_a_different_fight_altogether\" >Merchants are a different fight altogether<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-college-for-management-in-india\/#What_the_fight_looks_like_today\" >What the fight looks like today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/srmuniversity.ac.in\/blog\/best-college-for-management-in-india\/#The_real_takeaway\" >The real takeaway<\/a><\/li><\/ul><\/nav><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Someone buys chai from a roadside stall, scans a QR code, and eleven rupees move instantly from their account to the vendor&#8217;s. No cash, no change, no friction. It happens millions of times a day now, and it&#8217;s become so routine that nobody notices the business war running underneath it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">That war is a better business school case than most textbooks manage to write, especially for students comparing the <\/span><a href=\"https:\/\/srmuniversity.ac.in\/department\/department-of-management-studies\"><b>best college for management in India<\/b><\/a><span style=\"font-weight: 400;\">, where learning from current business cases matters as much as learning theory.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Four_apps_one_rail_zero_patience_for_each_other\"><\/span><b>Four apps, one rail, zero patience for each other<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Four companies fight over the same payment infrastructure:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Google Pay<\/span><\/li>\n<li><span style=\"font-weight: 400;\">PhonePe<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Paytm<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Amazon Pay<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">None of them wins anymore by shipping a flashy new feature. Fast, seamless payment is just the baseline now \u2014 everyone has that. The real fight is quieter. It&#8217;s about who keeps the customer relationship, and who&#8217;s worked out how to make money from it without charging for the transaction itself.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Three of the four dominate the numbers. Amazon Pay isn&#8217;t one of them, and the company seems entirely unbothered by that. Line all four up and you get a genuinely useful teaching case, because each one answered the same question \u2014 how do you profit from a rail that was built to be free \u2014 in a completely different way.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Why_SRM_University_students_should_care_about_this_specific_case\"><\/span><b>Why SRM University students should care about this specific case<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This is exactly the kind of live, unresolved problem that separates a strong management program from one still teaching decade-old examples. A good classroom doesn&#8217;t hand you the answer. It hands you four companies making four different bets and asks you to figure out who&#8217;s actually winning \u2014 and why the obvious leader might not be the healthiest business.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">At SRM University, cases like this one fit naturally into how strategy and finance get taught together, because the interesting part isn&#8217;t who has the most users. It&#8217;s who&#8217;s built something that survives once the free ride on volume runs out. That&#8217;s a more honest way to judge the <\/span><a href=\"https:\/\/srmuniversity.ac.in\/department\/department-of-management-studies\"><b>best college for management in India<\/b><\/a><span style=\"font-weight: 400;\"> than scrolling through a placement brochure.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"A_quick_history\"><\/span><b>A quick history<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li><b>2016<\/b><span style=\"font-weight: 400;\"> \u2014 UPI launches as shared public infrastructure. Paytm has a head start, carrying over users and habits from the digital-wallet era.<\/span><\/li>\n<li><b>2017<\/b><span style=\"font-weight: 400;\"> \u2014 Google Pay arrives as Tez, riding Android&#8217;s reach and Google&#8217;s patience for running things at a loss.<\/span><\/li>\n<li><b>Same period<\/b><span style=\"font-weight: 400;\"> \u2014 PhonePe spins out of Flipkart, later majority-owned by Walmart, built entirely around UPI from day one.<\/span><\/li>\n<li><b>February 2019<\/b><span style=\"font-weight: 400;\"> \u2014 Amazon Pay enters last, part of a wallet-and-credit strategy Amazon had quietly been building since 2016.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">That lineup barely moved for years. Three apps split nearly the whole market, and Amazon Pay sat at the edges. That&#8217;s starting to shift \u2014 PhonePe and Google Pay&#8217;s combined share fell below 80% for the first time in May 2026, just as regulators edge closer to capping how dominant any single app can become.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Four_companies_four_different_bets\"><\/span><b>Four companies, four different bets<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><b>PhonePe<\/b><span style=\"font-weight: 400;\"> leads by a wide margin:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Holds close to 46.2% of UPI transaction volume as of May 2026<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Preparing for a public listing in India<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Targeting $9\u201310.5 billion, down from $12 billion privately<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Already delayed its IPO once due to shaky markets<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>Google Pay<\/b><span style=\"font-weight: 400;\"> plays an entirely different game, since Google&#8217;s real profit sits elsewhere:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Holds 32.7% of UPI volume<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Earns almost nothing directly from peer-to-peer transfers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">UPI was never built to support transaction fees<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Real goal: keep users locked into Chrome, Assistant, Maps, and Android together<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>Paytm<\/b><span style=\"font-weight: 400;\"> took the harder road:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Holds just 7.9% of UPI volume<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Turned a genuine profit in FY26, revenue up 22% to \u20b98,437 crore<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Payments made up only 55% of revenue in H1 FY26, versus roughly 87% for its closest rival<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Stopped chasing PhonePe&#8217;s transaction count years ago<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><b>Amazon Pay<\/b><span style=\"font-weight: 400;\"> is the outlier, deliberately:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Held just 0.38% of UPI volume in May 2026<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Leadership has said market share was never the goal<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Focused instead on wallet-on-UPI and credit lines tied to Amazon checkout<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Where_the_actual_money_comes_from\"><\/span><b>Where the actual money comes from<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Core UPI payments are near-zero-margin for both PhonePe and Google Pay \u2014 pure volume, barely any direct revenue. Paytm has been shrinking payments as a share of total business on purpose. Amazon Pay keeps this piece small and intentional.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Merchant hardware is Paytm&#8217;s real edge. Its Soundbox device \u2014 the little box that announces &#8220;payment received&#8221; out loud \u2014 runs as a subscription business at roughly 60% EBITDA margins. That installed base now backs Paytm&#8217;s lending arm. PhonePe is pushing into hardware too, though it&#8217;s still catching up. Google Pay and Amazon Pay barely bother with it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Lending is where Paytm made its boldest call. It runs a distribution-only model \u2014 connecting merchants and shoppers to lending partners who carry the actual credit risk while Paytm collects a fee just for the introduction. That single decision reshaped the company. It looks less like a payments app now and more like a marketplace for someone else&#8217;s credit.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The numbers back it up:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">FY26 EBITDA swung from a \u20b91,506 crore loss to a \u20b9502 crore profit<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Net profit landed at \u20b9552 crore<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Business cases like this are exactly what students expect from the <\/span>best colleges for management in India with low fees<span style=\"font-weight: 400;\">, where practical analysis can often matter more than expensive infrastructure.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">PhonePe hasn&#8217;t found that same discipline:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">FY26 net loss widened 62% to \u20b92,792 crore<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Operating revenue grew 11% to \u20b97,920 crore \u2014 but costs grew faster<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Scale hasn&#8217;t turned into margin, and that&#8217;s exactly what investors keep pressing management to explain<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Merchants_are_a_different_fight_altogether\"><\/span><b>Merchants are a different fight altogether<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Getting a household to download an app is marketing. Getting a shopkeeper to trust a payment system every single day is an operations problem \u2014 and it often decides who actually makes money.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Paytm bet on hardware and trust, figuring a shopkeeper trusts a box on the counter more than an icon on a screen<\/span><\/li>\n<li><span style=\"font-weight: 400;\">PhonePe and Google Pay bet the opposite way, wagering that free onboarding wins on reach even if margin arrives late<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Amazon Pay barely has to fight for merchants \u2014 it&#8217;s already sitting inside a checkout millions of shoppers use anyway<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_the_fight_looks_like_today\"><\/span><b>What the fight looks like today<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nobody competes on speed anymore. A UPI payment clears in about two seconds or something&#8217;s broken. The real competition has moved somewhere customers never see:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Fraud detection scoring nearly every transaction before it clears<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Credit models built off the same data that used to just move money<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Uptime holding during salary day, festival shopping, the last hour before a bill deadline<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Regulation sits over all of it. NPCI floated a 30% market-share cap back in 2020, and that deadline keeps sliding \u2014 it currently sits at December 31, 2026. Few expect strict enforcement right on schedule, but nobody&#8217;s betting it won&#8217;t happen eventually. Each delay has, in practice, cemented the PhonePe-Google Pay duopoly a little further.<\/span><\/p>\n<p style=\"text-align: justify;\"><b><span style=\"font-weight: 400;\">Discussions around changing regulations, competition, and profitability are the kind of evolving topics that distinguish the <\/span><a href=\"https:\/\/srmuniversity.ac.in\/department\/department-of-management-studies\">best colleges for MBA in\u00a0<\/a><\/b><span style=\"font-weight: 400;\"><span style=\"box-sizing: border-box; margin: 0; padding: 0; text-align: left;\"><a href=\"https:\/\/srmuniversity.ac.in\/department\/department-of-management-studies\" target=\"_blank\" rel=\"noopener\"><strong>India\u00a0<\/strong><\/a>from<\/span>\u00a0programs that rely only on historical case studies.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"The_real_takeaway\"><\/span><b>The real takeaway<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Racking up transactions doesn&#8217;t automatically build a healthy business. PhonePe proves that better than anyone \u2014 leading the charts and losing money at a widening rate, at the same time.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-weight: 400;\">Paytm turned itself around by building profit centers outside core payments<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Google Pay can afford to ignore monetisation because its parent makes money elsewhere<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Amazon Pay treats payments as support for Amazon&#8217;s bigger e-commerce business, not a goal on its own<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">That&#8217;s the whole case in one sentence: strategy needs to align with revenue that lasts, not with market share treated as an achievement by itself.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Which is really the point of studying it at SRM University in the first place. If you&#8217;re trying to shortlist the <\/span><a href=\"https:\/\/srmuniversity.ac.in\/department\/department-of-management-studies\"><b>best college for management in India<\/b><\/a><span style=\"font-weight: 400;\">, don&#8217;t just scan placement numbers on a brochure. Ask what cases they teach and how current those cases are.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you&#8217;re also comparing the <\/span>best colleges for BBA in India<span style=\"font-weight: 400;\">, the same principle applies. Strong undergraduate programs introduce students to real business situations long before they enter an MBA classroom.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">A program still walking students through decade-old examples isn&#8217;t preparing anyone for a market moving this fast\u2014and one that&#8217;s willing to teach something this unresolved, with numbers still changing quarter to quarter, is usually the one worth paying attention to.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/srmuniversity.ac.in\/department\/department-of-management-studies\"><b>best college for management in India<\/b><\/a><span style=\"font-weight: 400;\"> don&#8217;t just explain business models after they&#8217;ve succeeded\u2014they teach students how to evaluate them while the story is still unfolding.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The brochure won&#8217;t tell you that. The classroom will.<\/span><\/p>\n<p style=\"text-align: center;\"><a style=\"background: #ffc008; text-decoration: none; padding: 8px 20px 8px 20px; display: inline-block; font-size: 22px; font-weight: 600; border-radius: 30px; margin-top: 0px; color: #000000;\" href=\"https:\/\/admissions.srmuniversity.ac.in\/\" target=\"_blank\" rel=\"noopener\">Apply Now<\/a><\/p>\n<p><em><strong>Follow Us On<\/strong><\/em>:\u00a0<strong><em><a href=\"https:\/\/www.facebook.com\/SRMUniversityDelhiNCR\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/srmuniversity.delhi\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>\u00a0|\u00a0<a href=\"https:\/\/youtu.be\/H0VRcAds2UM\" target=\"_blank\" rel=\"noopener\">Youtube<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/srm-university-haryana\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Someone buys chai from a roadside stall,<span class=\"excerpt-more\"><\/span><\/p>\n","protected":false},"author":1,"featured_media":5349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-5348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management"],"_links":{"self":[{"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/posts\/5348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/comments?post=5348"}],"version-history":[{"count":1,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/posts\/5348\/revisions"}],"predecessor-version":[{"id":5350,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/posts\/5348\/revisions\/5350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/media\/5349"}],"wp:attachment":[{"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/media?parent=5348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/categories?post=5348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/srmuniversity.ac.in\/blog\/wp-json\/wp\/v2\/tags?post=5348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}