E-Commerce, Online Marketing, Information and Communication Technology, Robotic Process Automation, Consumer Behaviour, Marketing Strategies and Practices, Agricultural Marketing.

Marketing Management, E-Commerce, Marketing Research, Business Research Methodology, Online Marketing, Service Marketing, Computer Application in Management.

4 Years

Co-Project Director in a Major Research Project sponsored by the ICSSR, Delhi entitled "Effectiveness and Accessibility of Public Service Delivery Across Information and Communication Technologies (ICTs) in Rural Development of Haryana”. 

Financial assistance received for the project titled “Perception of Athletes and Coaches Towards Anti-Doping Program and Clean Sports Behaviour in India” from SRM University, Delhi-NCR, Sonepat.

Completed Swachh Bharat Summer Internship 2018 organised by Government of India in 2018-19 at Hisar.

Participated in 21^st National Youth Festival organised by Department of Sports and Youth Affairs held at Rohtak, Haryana in 2017.

Senior Research Fellowship from UGC in 2016

Secured 2^nd position in Inter College Rifle Shooting Tournament organised by Maharshi Dayanand University Sports Council, Rohtak on November 18-19, 2008. 

• Total Publications: 25
• Under Review Articles- 05
• Working articles and Book Chapters-05

Recently published and Accepted papers are as follows:

1. Paper entitled “Examining the Relationship Between Faculty Performance and AI Adoption Pre and Post Covid-19 Pandemic” presented at the 9th PAN IIM World Management Conference-2023 on Entrepreneurial Innovation and Digital Governance for Inclusive and Sustainable Growth held at Indian Institute of Management Sambalpur on January 22-24, 2024. 
2. Paper entitled “Consumers’ Perception Towards Artificial Intelligence and Robotic Process Automation in the Indian Banking Sector with Reference to NCR” presented at the 22nd Science Council of Asia General Assembly and Conference held on October 19-21, 2023 Seoul, South Korea. 
3. Paper entitled “Implication and Future Prospects of Robotic Process Automation in the Indian Banking Sector” presented at International Conference on Sustainable Business Management jointly organized by Department of Management Studies, IIT Roorkee and Arizona State University, USA held on 23-25 March 2023. 
4. Expert Lecture Delivered on the topic “Navigating the Humanistic Landscape: Cultivating Smart Societies for a Sustainable Future” at the First International Conference on Humanities for Smart Societies 2023 held on 27-28 May 2023.  
5. Expert Lecture Delivered on the topic “Research Methodology in Web 4.0” at the Geeta University, Panipat, Delhi-NCR, Haryana, India on 4^th May 2024.  
6. Published a book titled “A Dive into the World of Blockchain Technology” by Sultan Chand & Sons publisher in 2023. 
7. Participated in 25 workshops/FDPs/MDPs/Webinars in Management
8. Presented papers in 35 National & International Conferences/Seminars 
9. Supervised 30 UG/PG degree students’ Research Projects/Live Projects/Dissertations.
10. Completed 6 NPTEL/SWAYAM Courses
11. Completed 9 Coursera Courses